About Us

Our Story

Serious Fishing was born out of a passion for the great outdoors and a desire to make high-quality outdoor products accessible to everyone. Originally a part of Serious Country Sports, which sold fishing gear and other outdoor products, Serious Fishing was established as a separate entity in 2016.

Now, we're excited to announce that Serious Country Sports will be merging with Serious Fishing, bringing all of our brands back under one roof. Making it easier for you to find what you need with much less hassle.

Our founder, Trevor Finlay, recognized a need for top-quality outdoor gear in the market and set out to fill that gap. Since then, we've grown into a leading distributor of top-of-the-range brands, carefully curating our selection of products to ensure that we only offer the highest quality, most reliable gear.

At Serious Fishing, we believe that everyone should have the opportunity to experience the joy of fishing and the great outdoors. That's why we're passionate about making these products accessible to everyone.

Our Location

Located in the heart of Ballymena, Northern Ireland, our business is proud to be a part of this beautiful and vibrant community. With plenty of open and club water available for fishing, as well as breathtaking scenery and opportunities for shooters and hunters, there's no shortage of things to see and do in the area. Our business is committed to providing the best possible experience for our customers, and we're proud to call Ballymena our home.

Contact Us

You can get in contact with us Monday to Friday between 9.30am and 5.00pm.