Fly Fishing

About Us

Serious Country Sports

Serious Country Sports sells high quality gear, equipment and clothing for outdoor sports enthusiasts at low prices and with superior customer service.


Headquartered in Ireland, we cover the globe with our advanced logistics capabilities. We're confident that you'll be delighted with your experience in shopping with us.

Our Promise

We promise you 100% customer satisfaction and will do everything in our power to make Serious Country Sports your preferred retailer for all your gear and equipment needs.


Great Prices!

Whether your passion is Fishing, Hunting, Shooting or Country pursuits, Serious Country Sports sells equipment, tackle and gear at low prices from top brands


Why buy from us?

Every order is important to us

We know that as a customer it is important to have faith in the company your are buying from, especially if you are purchasing high value items or urgently need something delivered at a specific time. You want to make sure you get exactly what you order, at the price you want, delivered when you need it. At Serious Country Sports we value every order - no matter how big or small - and that's what we aim to do, every time.

Years of Experience

Serious Country Sports is led by Trevor Finlay who's passion for all things fly-fishing from an early age has spilled over into the development of Serious Country Sports into the premier outfitter that it is today. The Showroom is headed up by Neil McWhirter of Braddell's Belfast fame and pedigree, whilst the ECommerce side is managed by Steven Neely one of Europe's premier sea anglers. 

Our customers have great stories to tell about us, and we want to share them with you.

Award winning website is built on the latest secure ecommerce technology, guaranteeing secure transactions and fast order turnaround and delivery.

A 'Bricks and Mortar' company

We are an integral part of the local community and have large warehouse and premises. Whilst we make daily worldwide shipments you can also call us to discuss your needs. We aim to offer the best customer service in the industry. We are fanatical about service and quality of  our products and range available. If we wouldn't use it, we won't stock it - it's as simple as that!

Easy returns

We have a dedicated returns team to ensure quick processing of all returned items. You may return items up to 30 days from delivery. 

Generous Loyalty Reward Scheme

Our regular customers get extra discount! 

We are authorised stockists of many Top Brands